Catalog Search Results
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes....
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.
Pub. Date
2015.
Description
A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
17) State of wonder
Author
Formats
Description
Researcher Marina Singh is sent by her boss at Vogel, a drug manufacturer, to the jungles of Brazil following the death of a co-worker. It is there that the company is looking into a miracle drug based on a tree bark used by a native tribe. Upon her arrival, Marina must find out the circumstances of her colleague's death, as well as find out why work has slowed to a crawl on the drug. That means dealing with Annick Swenson, a determined researcher...
18) Lab girl
Author
Pub. Date
2016.
Description
NATIONAL BOOK CRITICS CIRCLE AWARD WINNER • NATIONAL BESTSELLER • Geobiologist Hope Jahren has spent her life studying trees, flowers, seeds, and soil. Lab Girl is her revelatory treatise on plant life—but it is also a celebration of the lifelong curiosity, humility, and passion that drive every scientist.
"Does for botany what Oliver Sacks’s essays did for neurology, what Stephen Jay Gould’s...
"Does for botany what Oliver Sacks’s essays did for neurology, what Stephen Jay Gould’s...
Author
Formats
Description
"A riveting, urgent account of the explorers and scientists racing to understand the rapidly melting ice sheet in Greenland, a dramatic harbinger of climate change. Greenland: a remote, mysterious island five times the size of California but with a population of just 56,000. The ice sheet that covers it is 700 miles wide and 1,500 miles long, and is composed of nearly three quadrillion tons of ice. For the last 150 years, explorers and scientists...
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