Marketing a theme park.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 31 min., 55 sec.) : digital, .flv file, sound
Status
Description
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More Details
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 1998.
Description
This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV advert campaign for the new ride. The advert has to be exciting enough to appeal to teenagers, but not so scary that it will put off families. They use public relations to promote the new ride to the public and to trade customers - coach operators, schools and businesses. There are complaints about long queues and pressure for even more exciting attractions.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2014). Marketing a theme park . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. Marketing a Theme Park. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Marketing a Theme Park Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Marketing a Theme Park Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
a63ef593-5aba-657a-84c8-f97d3ef52cd6-eng
Grouping Information
| Grouped Work ID | a63ef593-5aba-657a-84c8-f97d3ef52cd6-eng |
|---|---|
| Full title | marketing a theme park |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-08-24 19:23:17PM |
| Last Indexed | 2024-04-17 02:17:49AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Dec 25, 2023 |
| Last Used | Dec 25, 2023 |
Marc Record
| First Detected | Jan 28, 2022 10:08:35 AM |
|---|---|
| Last File Modification Time | Aug 24, 2022 07:23:49 PM |
MARC Record
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| 518 | |a Originally produced by TV Choice in 1998. | ||
| 520 | |a This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV advert campaign for the new ride. The advert has to be exciting enough to appeal to teenagers, but not so scary that it will put off families. They use public relations to promote the new ride to the public and to trade customers - coach operators, schools and businesses. There are complaints about long queues and pressure for even more exciting attractions. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 610 | 2 | 0 | |a Alton Towers (England) |
| 650 | 0 | |a Amusement parks|x Marketing. | |
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Amusement parks|x Management. | |
| 650 | 0 | |a Leisure industry|x Marketing. | |
| 650 | 0 | |a Roller coasters. | |
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